From TikTok to Depop: Fashion’s new trend funnel

18 January, 2021

“Pre-2020, trends like leather, feathers, neutrals or hot pinks, were relatively easy to follow: the trend funnel moved from runway to rack, with some help from popular culture along the way.”

“This year, Gen Z users on TikTok and Depop jumpstarted a new trend funnel, quickly giving rise to aesthetics like “cottagecore” and “dark academia”, influencing young shoppers’s purchases.”

Read more: Vogue Business

Source: Vogue Business

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